My “Aha” Moment: The Lash Appointment That Changed My Business Forever

My “Aha” Moment: The Lash Appointment That Changed My Business Forever

There’s something about that one moment—the one that changes everything.

For me, it wasn’t a high-stakes boardroom meeting or a perfect business pitch. It happened while I was getting my lashes done.

At the time, I had already built a solid career in marketing and consulting. I have worked with agencies, helped brands grow, and navigated the ever-changing digital landscape. But deep down, something was missing. I knew I wanted more than just another contract.

During my lash appointment, I found myself talking business with my lash tech. She started opening up about her struggles—how difficult it was to attract and retain clients, streamline daily operations, and keep up with marketing while still delivering top-tier services.

And just like that, it hit me:

• I had worked with beauty and wellness brands before.

• I understood the challenges of service-based businesses.

• I knew exactly how to help beauty professionals scale.

She looked at me and said: "Why aren’t you doing this for beauty professionals? This is all so valuable—I wish I had known this 3-4 years ago."

That was my lightbulb moment.

I knew I could make an impact. I wasn’t just another marketer—I had the experience, skills, and deep understanding of what it takes to build and scale brands.

But knowing your niche is only half the battle. Scaling it? That’s where the real challenge begins.

I started offering services tailored to beauty service providers and educators. My first few clients were excited, and I was ready to go all in.

But then, reality hit.

The business model I had built? It wasn’t scalable.

I was drowning in manual work—writing copy, setting up landing pages, responding to client messages, launching campaigns—doing everything myself.

• I kept thinking:

• This isn’t the sustainable business I envisioned.

• If I keep this up, I’ll burn out before I even scale.

• There has to be a better way.

But one thing about me? I’m not a quitter.

I knew that beauty professionals needed the marketing, automation, and business strategies I had to offer. I just had to find a way to simplify and scale it.

Dialing in on My Niche: Beauty Service Providers

The Game Changer: AI Brought My Vision to Life

That’s when I started deep-diving into AI.

I realized that technology wasn’t here to replace me—it was here to work for me.

I immersed myself in learning:

• AI-powered business automation

• AI-driven marketing strategies

• AI tools that would save hours of manual work

And slowly, everything started to shift.

• AI took over appointment booking and reminders (no more chasing clients!)

• AI automated follow-ups, so I stayed top-of-mind without lifting a finger

• AI created instant content and marketing campaigns that once took me weeks

That’s when Suite101.AI was born.

Now, I wasn’t just offering marketing services—I was providing beauty educators and service providers with AI-powered tools to:
✔ Grow their business without burnout
✔ Automate their client management
✔ Scale beyond the chair or treatment room

From Struggle to Scalable Success

Let’s Chat! ☕

I know AI can feel overwhelming. Maybe you’re wondering…

• “Can AI really work for my beauty business?”

• “I’m not tech-savvy—will this be too complicated?”

• “Where do I even start?”

If that sounds like you, let’s talk! I’m offering a FREE 15-minute coffee chat where we can:

• Get to know each other—no pressure, just real talk

• Pinpoint where AI can make the biggest impact for you

• Answer any questions you have about using AI in your business

AI isn’t just for big brands—it’s a powerful tool for beauty professionals like you. And I’d love to help you figure out if it’s the right fit.

📅 Book your free coffee chat! Let’s make AI work for you—not the other way around.

Looking back, I’m grateful I didn’t give up.

AI didn’t just change my business—it helped me bring my vision to life.

What was once an exhausting, manual grind is now a scalable, profitable system that helps beauty professionals work smarter, not harder.

And the best part? I get to help others do the same.

If you’re a beauty educator or service provider feeling overwhelmed by the endless to-do list, I want you to know:

✔ There’s a way to grow your business without burnout.
✔ AI is here to help you, not replace you.
✔ You don’t have to figure this out alone—I’ve already done the work for you.